In a move to expand its reach Down Under, Live Nation Entertainment has acquired 51 percent in Secret Sounds Group, the Australian company led by Jessica Ducrou and Paul Piticco, which owns and produces leading music festivals Splendour in the Grass (located in Byron Bay New South Wales) and Falls Music & Arts Festival (located in Byron Bay, Lorne Victoria, Marion Bay Tasmania and Fremantle Western Australia). The acquisition also includes Secret Sounds’ touring, sponsorship, PR, artist management and domestic agency businesses.
Obligatory press release gush from Michael Rapino, president and CEO, Live Nation Entertainment: “Splendour in the Grass and Falls are the two most iconic festivals in Australia. Jess and Paul have created events that attract the biggest artists in the world but still feel uniquely Australian. We look forward to partnering with them to find new ways to grow our live event footprint across Australia.”
Obligatory press release gush from Jessica Ducrou and Paul Piticco: “We started Secret Sounds with the sole mission of introducing Australians to the best artists, events and music possible, and Live Nation is the perfect partner to help us take this goal to the next level. With their support we can continue to curate the lineups that fans love, while also experimenting with new exciting ways for fans to experience live music.”