Sometimes boosting up and preparing for another day of partying in the sun, into sundown, then into sunrise means eating a leftover sub sandwich in your hotel fridge from the night before while multi-tasking and getting dressed.
It’s the third and final day at the W Hotel housed party of drinks, dancing and networking. This is possibly one of most stellar events during Miami Music Week for its ambiance, quality amenities and that up close experience with today’s hottest featured artists. Day three’s a-list ranged from Paris & Simo and Dannic to W&W and Hardwell.
The finale day went off without a hitch but held a sentimental surrealism to know this was the closing of such a memorable experience. To have met and networked with Internet radio entrepreneurs, artists, liquor distributors, various PR people and those who are launching promotion companies (this list includes our favorite bartender who remembered us from previous years) is a privileged experience. It’s one that inspires to observe these people who do what they love and love what they do….and do it well in the process and who are all a part of this binding community of music entertainment.
The crowd seemed to have warmed up in their comfort zone by day three, finally indulging in the pool experience. That’s an understatement — it was packed.
Meanwhile, in the cabana courtyard, Blasterjaxx had the crowd reeling in a slew of dance-party favorites both old and new like “Paradise” and “Love Comes Again” to this year’s unofficial hit of the year, “Faded.” Day three favored the genre and high energy of electro-house, which lent itself to an active and vigorous crowd.
For those insomniacs, ambitious fitness types and willing Kaskade fans, the artist posted an invitation on social media to meet at 11:30am at 5th and Ocean Drive to have a beach run with him posting the hashtag #neverrunalone. He discouraged cellphone pics and GoPro videos and asked for serious participation. As a reward for their efforts at the destination select fans were brought into the W Hotel SiriusXM’s Music Lounge for complimentary cocktails, a dip in the pool and the privileged, intimate show. Some sported their, “We Run Miami” T-shirts ecstatic in the too-good-to-be-true experience.
In the SiriusXM interview tent Paul van Dyk and Morgan Page performed their Q&A duties, while tyDi was seen wandering the cabana grounds mingling with guests.
The crowd familiarity of Dannic’s “Summertime Sadness” Lana del Ray mashup, Dannic & Lucky Date “Mayday,” Dannic & TV Noise “Solid” and Dannic & Shermanology “Wait For You” was quite apparent and accelerated the energy levels and crowd frenzy.
W&W featured a spin on the new Zedd and Selena Gomez collaboration “I Want You To Know” and ignited with the current Alesso hit “Heroes.”
The highly anticipated performance from today’s closing artist hardly needed introduction, but it’s always fun to announce, “Go Hardwell or go home!” Hardwell’s energized performance included the crowd pleasing “Apollo” that literally brought one female fan to tears of joy.
Closing out the day doesn’t always have to be the party until sunrise (although, from experience is quite the experience). Sometimes it’s a quiet dinner at Oh! Mexico with a heaping bowl of guacamole and the Salmon Baja Style, then unwinding in the hotel hot tub in the middle of the night, reflecting on the days’ events, with a nightcap in-hand and a smile on my face.
Images by Kathy Vitkus (@edmforlife)