The usually politically correct world of DJ culture was turned upside down at the end of March when DJ Sneak and Swedish House Mafia‘s Steve Angello began exchanging barbs via Twitter. Sneak, who is revered in the house scene for his years of remixes and productions, took mega trio Swedish House Mafia to task over what he felt was the triumvirate’s lack of musical authenticity. Sneak’s tweets prompted Angello to defend his group’s honor and the exchanges on Twitter between the two DJs became heated and personal.
With feuds among DJs a rare phenomenon, the row unknowingly touched on a plethora of unspoken issues in the scene, one whose biggest earners are now featured in a column in money bible Forbes magazine.
In this exclusive interview, Sneak explains his side of the story, the origin of the feud with Swedish House Mafia and why he has no regrets about what he said and tweeted. Big Shot reached out to Steve Angello’s publicist asking if he’d answer the same questions we posed to Sneak, but our request for an interview was denied.
From what I can tell the feud with Steve Angello began when you were joking around on Twitter with Junior Sanchez. What exactly happened?
It really did not start there — it started in an interview for DJ where they asked me about the state of the music industry and a few other industry related questions. I answered honestly and, of course, they just took a particular quote and blew it up. I guess they knew the quote would get people’s attention.
Steve Angello tweeted “it’s stupid of you calling people out like that on twitter, we always respected you but you show a side that’s fucked up.” Did you call him out specifically?
I did not call any individual out; I just called their group a DJ fraud. If you are going to do pre-recorded sets then call yourself a live act or a performer, leave the DJing to real DJs. There are many DJs out there that can rock a crowd and do what they have to without faking it.
“You can never expect everyone to agree or like what you say, I was just stating my opinion and knew there would be those who would disagree.”
As news of the feud spread some people wound up saying nasty things about both of you. What is your reaction to that?
It comes with the territory. Again I simply stated something that everybody knows is true but no one had the balls to put out there. I always give respect where respect is due, not just in house music. There are great DJs using technology but [they] are still doing things live. In my opinion you are suppose to be creative, give the people something new, something unique, not something that has been created prior to the moment while you stand there and act like you’re doing something special.
Reaction to the feud has been split. Do you think you unknowingly touched on opinions in DJ culture — underground music vs. mainstream dance music; superstar DJs vs. niche DJs — that have gone unspoken until now?
I’m fine with the fact that not everyone agrees with my comments; you can never expect everyone to agree or like what you say, I was just stating my opinion and knew there would be those who would disagree. I feel a split should happen: choose your side but be real about it. If you are doing it for fame and money then just admit it, the truth will set you free.
Do you wish that you could take back the first — or any — of those tweets?
No, I stand by my comments. I did not make this a hate [or] smear campaign, I simple gave my opinion and maybe the reason why it got so much attention was due to the fact that there is truth to it. I didn’t mean for it to blow up like it did, I just felt that some info needed to be shared, the rest was out of my control.
Where does the feud stand now with you?
I don’t wish bad upon anybody. Everybody has got to make a living; just be real about who you are, why you’re in it, and don’t front like you’re The Rolling Stones or someone of this caliber. I have spent many years respecting and admiring this craft and music; I just got upset and fed up of watching people shit on something I love. I said what I wanted to say, people reacted, and now I’m quite positive everyone will go back to doing what they feel that have to do. Those who are fake will continue to be fake, and the others will keep hustling for the love.
Anything you’d like to say to Steve about the feud?
There is no beef, only truth and lies.
How do you intend to work past it?
I’m not bothered. I said what I had to say and that’s it. It’s up to public opinion where it goes now. I will just keep being me and take care of what I gotta do.
Will what happened change how you tweet or communicate on social media?
No, I will still be real about things, support the many talented people of the world, respect the people that have earned it, and continue to be me.