Going Dutch: Kraak & Smaak’s SXSW Tour Diary

Kraak & Smaak SXSW

In March Dutch trio Kraak & Smaak — Mark Kneppers, Wim Plug and Oscar de Jong — made a pilgrimage to Austin, Texas to play a string of shows at South by Southwest. Though the annual congregation of music industry types, aspiring and established bands and tech geeks is mostly focused on the rock side of the musical spectrum, K&S came to represent their brand of electronic soul and all things Dutch. Performing songs from their 2013 album, Chrome Waves (download Futurizm’s remix of “The Future Is Yours” here), K&S and their live band took Austin by storm, partying and barbecuing‎ with locals, drinking their share of Lone Star beer and dazzling with a rockier version of their live show. K&S share a first-hand account of their SXSW experience in this exclusive tour diary.
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Sharetapes Brings New Spin to Mixtapes [Video]


Australian tech startup Sharetapes dazzled South by Southwest’s interactive session last week by presenting a new take on mixtapes. Using a physical cassette equipped with NFC (Near Field Communication) chips and QR codes, the company’s unique invention allows the sharing of playlists compiled on Spotify, YouTube, 8tracks, SoundCloud and other digital platforms by embedding code on a cassette that when tapped on a digital device (including smartphones) or scanned allows the sharing of music. Sharetapes took top honors in Mashable/NowThisNews’s Best 6-Second Pitch at SXSW. The startup will now get a meeting with a partner at Lerer Ventures this month. Here’s hoping their meeting goes well and that their game changer doesn’t draw scrutiny from the litigious Recording Industry Association of America.