Last we heard from Carl Cox he had announce a partnership with Pacha founder Pepe Rosello, general manager Juan Arenas and Ibiza promoter Dave Browning to “push the brand forward,” suggesting that an announcement of a new club is forthcoming. As the world awaits the next announcement, Cox has launched a T-shirt and merchandise collection. He joins a coterie of fellow DJs including Ellen Allien, Daft Punk and Dixon who’ve also entered the world of fashion.
Cox’s brand has two lines: Club Classics features his logo and assorted phrases like “Techno should scare the sh*t out of you” (pictured below) while Carl Cox Motorsport focuses on all things two- and four wheels.
We should point out that Cox’s duds are available for a broad demographic, ranging from babies (pictured below) to adults. To accommodate the larger set, shirts are available in sizes as large as 3XL.
Said Carl in a recent interview about his new endeavor: “It was the right time for me to do this. I always want to connect more with my fans and I think by doing this line, I can do that in a way that is memorable and lasting. I still have tour shirts from shows I’ve seen and that makes for some fond memories. I hope this line give my fans a similar feeling.”