Here’s some good news for independent artists. SoundCloud has announced it’s expanding its direct monetization program, SoundCloud Premier, which launched four years ago.
Previously an invite-only program, the program is now available to SoundCloud Pro and Pro Unlimited subscribers with “eligible content,” at no additional cost. SoundCloud is inviting creators with 5,000 plays in the past month in the U.S., U.K., Canada, Australia, France, Germany, Ireland, The Netherlands or New Zealand to participate, with plans to grow the program over time.
There are a few more caveats: Artists must be over 18 and only publish original material to be part of the program. Oh, they can’t have any copyright infringement claims against them.
Obligatory press release gush from SoundCloud CEO Kerry Trainor: “SoundCloud is the world’s largest open audio platform, with content from more than 20 million creators. Expanding SoundCloud Premier’s direct monetization offering from thousands, to hundreds of thousands of eligible creators is an exciting step in our commitment to empowering as many creators as possible to grow their careers first on SoundCloud.”