Since 2003, Big Shot’s mission is to inform its trend-setting, multicultural audience about the burgeoning sub-cultures within the global urban underground—music, DJs, clubs, art, fashion, and new media—that exist just below the mainstream’s radar. Big Shot isn’t afraid to ask tough questions in our lifestyle features or offer a strong opinion in our in-depth music, DVD and video game review section. In each issue, we spread the word from the street with attitude and a firm tongue in our collective cheek. A Big Shot is the leader in his pack. Who wants to be a Big Shot? Everyone, of course.